Discover a world of flavour with World Food Box

Discover a world of flavour with World Food Box

Global food specialists Surya Foods are launching a World Food Box subscription service.

The carefully curated food boxes will take in a new destination each month and feature key ingredients, to help create six classic recipes, as well as popular snacks and treats from the destination country - allowing keen home cooks to explore a new foodie culture every month.

The subscription service is aimed at an increasingly adventurous UK audience and makes its first stop on the world map with a visit to India.

The new venture sets sail with a launch event, for press and influencers, aboard the Golden Hinde, in London’s St. Mary Overies Dock on December 15th, 2023. The impressive venue is a full-size reconstruction of the famous Elizabethan galleon which was the first English ship to circumnavigate the Globe.

Speaking about the adventurous project, which has been three years in the making, Surya Foods Managing Director, Harry Dulai said: “We have been bringing popular global brands to the UK market for decades and are often the first to market with new cuisines and trends. As such, we are really excited to bring this great concept, which is all about discovery, to UK customers.

“Our World Food Box is a fantastic way to immerse yourself in a new food culture and travel the culinary world from the comfort of your home. Global food is hotter than ever, regularly trending on social media platforms like TikTok from challenge videos of the latest fiery Korean ramen to novelty Taiwanese bubble tea. We are delighted to give UK consumers easy access to these increasingly popular cuisines, as well as open their eyes to some new ones.

“Each monthly box features the basic ingredients, pastes and spices to create six traditional recipes from the destination country, you just need to add your meat and vegetables. World Food Box is all about helping UK home cooks skill up to create delicious, exotic dishes at home, with ease, with an emphasis on scratch cooking.”

Payment plans include:

  • £35 for a one off box
  • £30 per month, for a three month subscription
  • £27 per month, for a 12 month subscription

You can also gift a one off box, providing a quirky gift idea for friends and family.

Surya Foods produces the Korean brand Sun Hee - one of the first Korean brands to enter major UK supermarkets. It recently announced a raft of NPD, spurred on by the nation’s growing appetite for Korean food. It is also behind the UK’s No.1 dry rice brand Laila basmati rice1, as well as Thai Dragon – the UK’s leading Thai sriracha sauce brand.

Featured stories