Thai Dragon launch authentic noodle range into Tesco

Thai Dragon launch authentic noodle range into Tesco

Judges loved our gluten free, Thai Dragon Pad Thai Noodles so much, we scooped a prestigious,Great Taste award for outstanding quality in September 2021

Thai Dragon sets its sights on becoming market leading authentic Thai brand as it enters noodles category with traditional steamed offering.

The newly launched Thai Dragon brand has expanded into noodles launching two new lines into Tesco this week. It follows impressive 2020 sales growth from the brand which sits at £4.5 million since its January launch.

Its latest gluten free range of rice noodles are ideal for creating traditional Thai dishes at home, such as Pad Thai or other classic Thai-style stir fries. The new lines are made using traditional Thai methods, steamed and not fried, for an authentic Thai taste experience.

The authentic Thai Dragon brand entered the Thai cuisine market in a big way in 2020 with the latest noodle range the fourth launch in the last year. The Thai-inspired range kicked off in January 2020 with a trio of Thai Snacks. These were soon followed by a five strong line up of Thai-inspired sauces including: Thai Dragon Sriracha Hot Chilli Sauce Original; Thai Dragon Sriracha Hot Chilli Sauce Wasabi Flavour; Thai Dragon Black Fire Extra Hot Chilli Sauce; Thai Dragon Sriracha Chilli Mayo Sauce (vegan) and Thai Dragon Sweet Chilli Sauce. Thai Dragon Soy Light and Dark Soy Sauces were added to the line-up in July 2020.

The brand has achieved Tesco listings for each launch, as well as hitting the shelves of independent retailers across the UK.

Its move into the market comes at a time when more and more UK consumers are learning how to prepare their favourite international dishes at home due to lock down restrictions.

Coming in at a competitive price point the Thai Dragon brand, produced by Surya Foods, is poised to shake up the sauce, noodle and snacking categories with its authentic offering. Speaking about the latest launch Surya Foods Managing Director Harry Dulai said: “Our newly launched Thai Dragon brand has got off to a fantastic start in 2020 - achieving £4.5m in sales in just nine months.

“Combining quality and authenticity with approachable pricing has helped us achieve a phenomenal launch year and we are excited to add another fantastic, great value product to the Thai Dragon range.

“We are passionate about authentic tasting food and have poured decades of expertise into Thai Dragon to bring UK consumers a genuine taste of Thailand at a great price and have lots of further exciting NPD in the pipeline.”

The range is available to independent retailers via Surya Foods online wholesale catalogue at: Click here

The Thai Dragon launch is being supported by a contemporary consumer facing website and a social media campaign titled #ridethedragon which includes consumer competitions and online giveaways. The brand is also working with online social media influencers to reach its target audience.

The nation’s love affair with international cuisine continues to fuel year on year sales growth as Brits introduce more and more spicy and exotic fare into their weekly menu.

Thai Dragon Noodles, Thin and Pad Thai (200g) have an RRP of £1.20 per pack.